Marketing Operations & Digital Growth Manager

Waystone Software / Altitude

Salary: Gross salary $2700 - 3000
Type: Full time

Tags: JavaScript HTML5 CSS Analytics

We are looking for a hands-on Marketing Operations & Digital Growth Manager to own the technical and operational side of our marketing engine. This role is responsible for our websites, SEO, automations, CRM workflows, paid campaigns, tracking, and reporting.

You will connect WordPress, ActiveCampaign, CRM, Zoom, and our ad platforms into one reliable system that generates, tracks, and routes qualified leads. This is an execution-heavy role with real ownership. You will work closely with a U.S.-based marketing team and be accountable for results, not just activity.

This role is ideal for a technical marketer who enjoys building systems, improving reliability, and making marketing measurable.

About Waystone Software / Bill Good Marketing
We are building the future of marketing automation and business management tools for a faster, more automated, and data-driven enterprise landscape.

Find this vacancy on Get on Board.

Key Responsibilities

Websites & Performance
- Own and maintain WordPress sites and hosting environments
- Build and optimize landing pages, blogs, and funnels using Elementor
- Improve site speed, security, uptime, and conversion performance
Technical SEO
- Own on-page and technical SEO across all web properties
- Run audits and implement fixes related to Core Web Vitals, indexing, internal linking, and crawl issues
- Use Ahrefs, Semrush, or similar tools to identify and execute SEO opportunities
Marketing Automation & Integrations
- Build and maintain automations across ActiveCampaign, Zoho, Zoom, and Zapier
- Design lead routing, tagging, lifecycle stages, and follow-up workflows
- Ensure clean data flow and reliable handoffs between systems
Paid Media & Lead Generation
- Launch and optimize campaigns across Google Ads, LinkedIn, Meta, and Microsoft Ads, X
- Set up conversion tracking, pixels, UTMs, and attribution
- Continuously improve CPL, conversion rates, and lead quality
Analytics & Reporting
- Build dashboards and reports for funnel visibility and ROI tracking
- Monitor performance and surface clear insights for the marketing team
- Identify what is working, what is not, and where to invest next
Innovation & AI
- Test and apply AI tools to improve execution speed, reporting, and workflows
- Recommend tools and process improvements that increase efficiency

What You’ll Do

We are seeking a Growth Marketing Engineer who can code, automate, and measure impact in a B2B environment. You’ll work directly with our U.S. marketing team to implement technically advanced growth initiatives that drive qualified leads and conversions. This role is hands-on: you’ll write code, optimize systems, and run experiments to push the boundaries of what’s possible with a modern, AI-enabled marketing stack. You should be comfortable operating across front-end development, analytics, automation, and data integration, with a bias toward measurable outcomes and speed to impact.

Web Development & Optimization

Maintain and evolve our WordPress and React/Next.js websites (hosted on Vercel)
Write clean, efficient HTML, CSS, and JavaScript to improve speed, usability, and conversion rate
Implement and test tracking pixels, schema markup, and structured data
Build new landing pages, microsites, and dynamic content components

SEO & Programmatic Growth

Lead all technical SEO efforts: audits, Core Web Vitals, internal linking, and crawl management
Create programmatic SEO systems (templates + data → scalable pages)
Use SEMrush, Ahrefs, and Search Console to identify and execute growth opportunities
Deliver measurable increases in traffic, rankings, and conversions

Automation & Data Engineering

Integrate ActiveCampaign, GA4, Tag Manager, and CRM systems
Build internal automation tools for lead enrichment, scoring, and routing
Connect APIs and webhooks to streamline campaign execution and analytics
Develop dashboards in Looker Studio or Sheets for full-funnel visibility

SEM / PPC / AI Enablement

Manage and optimize Google Ads, LinkedIn, and YouTube campaigns
Use AI tools to accelerate copy generation, content repurposing, and reporting
Design and run A/B tests to continually improve ROI

Must-Have (non-negotiable)

These should be present on day one.

WordPress ownership (not just content edits)
Technical SEO execution experience
ActiveCampaign or automation experience
Paid ads experience with real budgets
Understanding of lead tracking, UTMs, pixels, and attribution
Clear written and spoken English
Reliability and ownership mindset

If any of these are missing, expect friction.

Preferred Experience

Fluent English and comfortable working daily with a U.S.-based team

Strong experience managing WordPress and hosting platforms
Hands-on technical SEO experience with Ahrefs, Semrush, Moz, or similar
Practical coding skills for marketing systems (HTML, CSS, light JS, light PHP)
Experience building automations in ActiveCampaign, Zoho, and Zapier
Proven experience running and optimizing paid ad campaigns
Strong understanding of tracking, tagging, UTMs, and attribution
Fluent English and comfortable working daily with a U.S.-based team
Experience in B2B, SaaS, or professional services
Webinar funnel and event follow-up experience
BigQuery, SQL, or advanced analytics experience

Benefits

90 Day Review with option for more pay for the right candidate
This is a long term contract role
Ownership over what you build
Small, senior team focused on speed and quality
Modern tech stack — minimal technical debt
Flexible remote work with LATAM-preferred timezone overlap

APPLY VIA WEB

Source: GetOnBoard | Main Category: Marketing